Motion design, also called motion graphic design, animated design, or animation design, can be defined as "the art of bringing graphics to life".

In Kannelle, the graphic animations of appearance/disappearance of text are motion design.

Traditionally, motion designers make their creations on AfterEffects (from Adobe). In Kannelle, graphic animations are re-coded to dynamically adjust to the length of text, fonts, and colors used in your graphic charts. You can therefore create animations in a few seconds that would have taken a professional motion designer several tens of minutes.